ComScore says that YouTube is the second largest search engine. It’s bigger than Yahoo and bigger than Bing. YouTube streams more than 1.2 billion videos per day.
Since YouTube is popular and is the second largest search engine if you don’t already use it to brand yourself or your company then you should consider setting up a YouTube branding strategy.
To SEO (search engine optimize) your videos on YouTube you basically follow the standard rules of SEO. Every YouTube video has its own view page that can be optimized like any web page. You can control your view page content and your inbound links to your videos and these are the 2 optimization principles that you can apply. Remember that search engines can’t read the actual video file that you upload so it’s the view page that you want to optimize. Use keywords that describe your video and make sure to add the word video in your title and description fields in YouTube. You can also add notes subtitles and add links that appear over the top of your videos.
Hope this article helps you get the most out of your YouTube videos in regards to SEO!
Posted by Website Design on Wednesday, January 20, 2010 at 14:26 Comments
(0)
ComScore says that YouTube is the second largest search engine. It’s bigger than Yahoo and bigger than Bing. YouTube streams more than 1.2 billion videos per day.