Getting the Most and Measuring Your SEO Campaigns

Optimizing your website for the search engines is only the beginning step in your SEO process. Building strong reliable links with like businesses will help you increase your web traffic and your conversions. Now that the ground work is done it’s time to start measuring and evaluating your SEO efforts.

In order to get to know your web users better offer surveys/polls on your website.  This will help in understanding what your users are expecting.

Understand which pages rank for which keyphrases, and what pages are giving you higher conversions. Don’t forget that moving up a few spots in the SERPS can generate a nice traffic spike.  Using your favorite web analytics program make sure you track all of your results down to the page level. You can use Google’s web analytics program or your web hosts program of choice.  Track your pages and keyphrases each month and focus on basic on-page SEO. Tweak your pages keyphrases with the goal of moving up in the SERPS, and continue to monitor the results.

Do detailed analysis of your competition and see what they are doing from an SEO standpoint and consider matching or beating them at what they are doing. By doing this you may also find some niche keyphrases that you have missed.

By tracking and changing on a monthly basis expect that you will get to that #1 spot and be relentless until that goal is achieved.