Do you have a Store with Numerous Locations? Create Web Pages for each Location Then!

While most stores have a zip code search function built into their websites, why not also have a page devoted to each store location also. Why is that important you say. Well, that way you can have that stores page come up in a web search, and drive additional traffic to your site. With these pages being crawlable by the search engines and being location specific it will give you a chance to promote that store from a local level standpoint. For instance you could promote local city or area events, offer exclusive local promotions, give a downloadable coupon, and things of that nature. So while the quick zip code search functions works also it isn't generally crawlable and doesn't help you in the (SERP's) search engine results pages.