It's Time to Build and Optimize Mobile Web Sites

With the introduction of the smartphones in the past few years the technology has come a long way. More and more when you type in a website you are redirected to a mobile web site when browsing with a mobile device. With (WAP - Wireless Access Protocol) a mobile website can be built that can be viewed with any mobile phone. You can check if your website is mobile ready by going to: http://ready.mobi/.

When building your mobile website it is important to optimize it for the search engines. In order to do this it is important to understand that mobile optimization is different from conventional website optimization. The main difference is when people search on their mobile phones there is normally an immediate need. So they may be looking for shopping, ringtones, tickets, music, movies, jokes, and sporting events to name a few. One think to keep in mind that is comparable to traditional search is mobile users are as or less patient when making their searches. So if they don't see what they are looking for in the first page or two they will refine their search. The last thing to know in regards to seo for mobile devices is that search queries are short, so don't optimize for long tail keywords. Searches are one or two words.

Another thing that you can use on your mobile site is a Metatxt file. With a Metatxt file you create a small text file that will help the search engines know what your site is about. This Metatxt file can be read by humans and computers. One way to create your Metatxt file is to go to: http://www.gomobileseo.com/ and insert the URL of your traditional website. If you like what this generator comes up with you can place it in your website's root directory where it will be available to any web tool. You can also make and changes or additions to the file that you would like.

Update 6/3/2010 - Mobile Shopping Doubles in 2010

To help you get additional incentive to do more with mobile design and optimization it was reported today that m-commerce sales have doubled so far in 2010. Along with the doubling of sales there has also been a doubling of Smartphone shopping usage according to PriceGrabber.com.