| Important SEO Factors for Google Rankings Revealed |
Important SEO Factors for Google Rankings Revealed
Recently Matt Cutts was interviewed and he revealed some revised important factors for SEO. Following are some of the factors that Matt mentioned in that interview.
- Inbound links should be relevant – Matt stated that the number of pages that Google indexes is proportionate to your site PR value (PageRank). More of your pages will be indexed if you have many inbound links. If your site has enough inbound links then all of your web pages will be indexed.
- Duplicate content is not good – Any duplicate content pages will be removed from being indexed. As has always been the case duplicate content can cause ranking issues.
- Slow loading time can create problems – If your website is slow Google may not index all of your web pages. Google may set a limit to how many pages they will index for a slow site. When you think about this it makes sense Google wants to provide high quality content to their users so if your page doesn’t load in a respectable amount of time then that has a negative impact.
- Redirects – 301 redirects won’t pass the full PageRank. If you create 301 redirects from old page to the new pages, the link power will be passed on but not at full strength.
- Low quality web pages – As has been stated in the past “content is king”. Pages that Google considers to be low quality might not be crawled.
- Affiliate pages – Affiliate websites won’t get high rankings. Affiliate links won’t pass any PR value.
- Site architecture – Good website structure is important with a good navigation system. My take is site structure may be the “new king” making content Queen.
- Navigation – Don’t use JavaScript for website navigation. Google may not index links that are imbedding in use JavaScript.
- Don’t purchase links – Links should be natural and not be paid for. You can be penalized for this infraction.
Matt Cutts Interviewed by Eric Enge
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| Posted by SEO on Tuesday, March 23, 2010 at 10:07 Comments
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